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Weekly Must-ReadsView All

The Birth of Gevrey-Chambertin: From a Village to a Wine Royalty

Originally the village was simply called Gevrey, but in 1847 the parish council

2 minute read

Polarouter; How time flies.

A piece of history about Universal Genève Picture it

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Fixin; a small village in Burgundy

The start of our journey through Burgundy

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Citytrip to Lisbon: on the hunt for watches

And it’s extraordinary sides of luxury

7 minute read
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The Birth of Gevrey-Chambertin: From a Village to a Wine Royalty

Originally the village was simply called Gevrey, but in 1847 the parish council

byJoey
20 April 2024

Polarouter; How time flies.

A piece of history about Universal Genève Picture it

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27 February 2024

Fixin; a small village in Burgundy

The start of our journey through Burgundy

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Citytrip to Lisbon: on the hunt for watches

And it’s extraordinary sides of luxury

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Marketing

Watchmaking and marketing? If it were not for marketing and branding, the watch world would look completely different. Would there even still be a watch industry after the quartz crisis? With our years of experience in marketing, we write on a regular basis about luxury marketing; its essence, trends and impact.

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12 February 2024

Dive into luxury marketing: no place for logic, yet room for emotion

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7 Trends in luxury marketing from which every marketer should learn

Luxury marketing is about playing into emotions

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Customer relationship management within the luxury sector: key lessons learnt

In most businesses, 80% of revenue is generated by 20% of the clients (*)

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Increase price, increase demand: the unconscious associations in our brain

Imagine, you raise the prices of your services or products and your sales

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When time makes an impact: striking advertisements in watchmaking

As a marketeer and horology enthusiast, I keep a watchful eye on the most

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Why too many businesses treat their customers as Tinder dates

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The Latest
  • The Birth of Gevrey-Chambertin: From a Village to a Wine Royalty

    Originally the village was simply called Gevrey, but in 1847 the parish council

    20 April 2024
    2 minute read
  • Polarouter; How time flies.

    A piece of history about Universal Genève Picture it

    27 February 2024
    2 minute read
  • Fixin; a small village in Burgundy

    The start of our journey through Burgundy

    25 February 2024
    2 minute read
  • Citytrip to Lisbon: on the hunt for watches

    And it’s extraordinary sides of luxury

    24 February 2024
    7 minute read
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